Alex is known for turning bold, unconventional ideas into real world solutions. Seeing a gap in the automotive protection industry, he set out to build a brand that truly puts installers first.

Matt brings a genuine passion for building strong relationships with installers. His mission is simple, help every partner grow, succeed, and get the support they need to win.

Owner of Speed Rehab Detailing, Rob brings decades of hands-on industry experience and shares his deep expertise to help elevate and support installers across the F1nish Coatings team.

Owner of Stars & Stripes Auto Care, Will brings years of experience to the table, Through mentorship, shared insights, and a passion for the craft, he’s committed to lifting others up and strengthening the installer community.