MEET THE PIT CREW
At F1nish Coatings, our team is driven by innovation, performance, and a passion for helping installers succeed with premium, USA-made chemistry built for the future of protection.
alex lara
Founder
Alex is known for turning bold, unconventional ideas into real world solutions. Seeing a gap in the automotive protection industry, he set out to build a brand that truly puts installers first.
matt sullivan
SALES DIRECTOR
Matt brings a genuine passion for building strong relationships with installers. His mission is simple, help every partner grow, succeed, and get the support they need to win.
robert cox
INSTALLER SUCCESS
Owner of Speed Rehab Detailing, Rob brings decades of hands-on industry experience and shares his deep expertise to help elevate and support installers across the F1nish Coatings team.
